Emelle is to wish, desire or dream and our purpose is to offer our customers the dresses that they dream about wearing. Silhouette styles that aren't figure hugging and modest falls of fabric that flow gracefully, all met with blameless bold colours that create the perfect formula for distinction and poise. 

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Founded by a British Muslim woman who has lived through the pain of trying to find the perfect modest occasion dress, Emelle aims to offer a collection of pieces that meet the elegance of sophisticated western evening gowns and make the perfect statement at any event.

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With a personal connection to modest fashion and professional experience of working at the world's largest online modest fashion retailer, Emelle's founder is driven by her passion to offer an ensemble of elegant modest evening dresses that will set you apart from everyone else when you enter the room. Whether it's graduation, prom or your cousin's wedding, whatever the occasion, be sure that an Emelle gown will create an everlasting impression on all those in your presence when wearing it. 

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​Our mission is to empower Muslim women to have pride and confidence in their identity when wearing Emelle, enabling them to be modest and to own the room - the oxymoron the Muslim woman of today, desires for herself the most.

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We understand that you want to dress modestly but you also want to be beautiful and feminine and why shouldn’t you? Being a Muslim woman doesn’t mean having to be basic, on the contrary you’re so much more than that. So, if you want to Be Modest and Own the Room take a look at our New Collection.

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